Last week Ferrari announced the launch of their latest endeavor, Ferrari Land, a 807,000 square-foot amusement park and resort outside Barcelona, Spain. After the success of their first amusement park Ferrari World in 2010, which is the largest indoor park in the world, the luxury brand decided it was time to expand! However, Ferrari Land will be about a third the size of the original theme park. That does not mean the park will be anything less than spectacular.
So what can one expect at this five-star theme park? Ferrari hopes it will enable Ferrari fans from all over the world access to the Italian firm’s history while also providing new exciting attractions. Attractions such as...Europe’s highest and fastest vertical accelerator, a 250- room five star Ferrari hotel, restaurants, a driving simulator, and Formula 1 car exhibits.
Ferrari Land will be built inside the existing PortAventura resort and park, which already draws 4,000,000 visitors a year, half of whom are from outside Spain. In 2016 they plan to open the new extension and hope to push that number to 5 million.